8 Benefits of CRM that make it a must-have for higher education institutions

Are you considering implementing a customer relationship management system for your educational institute? Welcome to the club!  We will answer all the possible concerns and highlight the benefits. But, first, let’s start with the basics. 

What’s customer relationship management software for education (ECRM)?

The software handles communication with investors, donors, teachers, trainees, and prospective students. 

How’s CRM different from LMS or education ERP?

You might wonder, how is a CRM different from an education management system (ERP) or LMS? What are the benefits of investing in separate software?

Three systems are often perceived to be almost the same. But, unfortunately, that’s not the case. 

ECRM assists in automating communication and managing relationships with stakeholders. The learning management system or LMS helps in ensuring a great learning experience. While the school ERP focuses on managing administrative tasks in higher education institutions. 

Edu CRM is the way forward

The way schools, colleges, and coaching institutions operate has changed. Digitalization has affected students, teachers, and administration. Running the organization with minimum human resources is the key. Therefore, introducing automation in various procedures is necessary to keep up with the change. 

Here’s how edu CRM plays a crucial role in automating communication between stakeholders: 

1. Facilitating better interdepartmental communication

Besides teachers, institutions also have a research, marketing, inventory management, and finance team.  Everyone focuses on the communication between trainees and teachers. That’s crucial, no doubt. But, interdepartmental interactions are also significant for the smooth functioning of the institution. CRM facilitates information exchange and helps promote cooperation between administrators, teachers, and management. The system ensures that students’ and prospects’ voices are not ignored. The valuable data received from applicants gets assigned to the right team.Can timely responses show progress in numbers? Yes. Applicants will choose your institution only if they feel their voices are heard. Timely information processing and communicating the admission status to prospects can improve recruitment. 

2. Access to real-time communication data

Teachers use emails, app notifications, text messages, and WhatsApp messages to communicate. ECRM integrates with HR tools, websites, accounting software, email clients, phones, and mobile apps. So, it can track responses received from students or prospects via various channels. Sounds confusing? Simply put, no matter if the student replies via email, text, or in-app message. Teachers and administrators can view responses using a single interface on CRM. 

3. Assigning incoming queries

Most institutions have a team dedicated to answering student and prospect queries. Yet, a lack of documentation and tools to assign responsibilities causes delays. Consumer relationship software eradicates the chances of errors and delays. The system equally distributes all the inquiries to the relevant team. It ensures everything is answered within the set timeframe. It also records the follow-up date and notifies the employees well in advance. You guessed it right, the feature improves productivity. Every conversation gets recorded and tracked. Over time, the system offers a glimpse into every employee’s performance. 

4. Click tracking and open rate

The relationship management system integrates with websites, email clients, and other analytical tools. Edu CRM can highlight the date, time, email content, and opening time. It also indicates if the prospective student has clicked on the link to visit the website. The feature helps detect if the email recipient shows interest in the courses. Monitoring the number of clicks helps tweak marketing strategies. Lead sorting becomes easy, and campaigns become more effective.

5. Detecting sources of incoming leads

Wonder which source brings the most leads? Google search ads, website, social media campaigns, or student referrals? Edu CRM can bifurcate leads coming from different courses. Organizations can understand what works best for getting the most relevant leads. 

6. Student admission lifecycle management

Course details, trainee’s batch and roll number, academic documents, and enrollment form play a crucial role throughout the person’s admission lifecycle. The CRM enables the institute to store all the information on a single platform. Streamlining admission procedures helps improve enrollment numbers. Recruiters can analyze data and select the best candidates. 

7. Maintain long-lasting relationships with alumni

No matter if it’s curriculum enrichment or helping students choose their career path. Alumni always offer a helping hand to trainees. They can help raise funds or assist with contacts for employment opportunities. Thus, maintaining a constant connection with former students is essential. You guessed it right. The ECRM offers email automation tools to help the organization maintain personal contact.

8. Managing donor relationship

Schools, colleges, and universities need help with funds or other aid. So, both current and past donors, as well as volunteers, deserve attention. Edu CRM can play a vital role in managing relationships with them. Keeping them updated on various issues can make them feel special. Even not-for-profits and NGOs have such systems in place.The software also creates a profile for volunteers according to the help they render. It highlights their level of engagement. So, you can finetune your communication strategies. Focus on those who care about the institute. 

To conclude:

Your institution can make or break relationships depending on how it communicates. If you don’t have a CRM yet, consider contacting our team. MyEdu has implemented such systems across several schools, colleges, and training academies. Let us offer the best tool to cater to your unique communication needs.

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